What’s The Difference in a Tripwire and Low Cost Offer? The answer for many savvy marketers will probably be, “nothing…” But that’s not exactly right. At least, that’s not the answer I’m looking for… You see, entrepreneurs Ryan Deiss and Perry Belcher of Digital Marketer presented the “tripwire” as the first step in their funnel-building […]
Continue readingI’m going to tell you the story of how I built an email list without a website, for free, using a couple Facebook posts. Well, me and my girlfriend, Kait. In 24 hours we collected 73 hot leads (and the list continued to grow after that) that we could market to without spending a dime. […]
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